Valentine’s is fast approaching, and romance season really is underway. A new study by YesColours has revealed it isn’t only oysters and chocolates that get you in the mood, but actually, colours can too!
The overall survey revealed that not only was black the kinkiest colour, but also that black clothing and lingerie made people feel the most confident when dressing for a date!
“There’s something quite universal about black in terms of what it represents in fashion and the same for interiors and the design world too. Black in design is dramatic and definitely creates a feeling of certainty. Most of its good traits are linked to confidence, intelligence and sexiness. It’s the sense of power and sophistication which all lean into the romantic desires we want, need or crave.” Emma Bestley, Creative Director and Co-Founder of YesColours
For those hoping to get lucky this Valentine’s setting the scene has never been more important! 78% of those surveyed agreed that a dreamy bedroom scheme gets you in the mood – so it’s time to invest in a calming and sensual space (and maybe a few flower petals!)
And for things to avoid this Valentine’s 54% of those surveyed said the colour brown is their biggest “ick”!
“As much as brown represents earth’s soil, warmth and naturally grounding, it can be seen as a suppressor of more exciting emotions such passion, confidence and affection. It lacks that rejuvenating kick we all need sometimes, so in a world where we want to stay positive, need energy and feel good about ourselves – brown is probably too reliable, dull and safe to conjure up something exciting for when you are in the mood!” Emma Bestley, Creative Director and Co-Founder of YesColours
Whilst we’re on the Valentine’s Day theme… YesColours are excited to announce the launch of Electric Red. Available to pre-order from February 17th, this vibrant new shade will enhance any interior.
“A stimulating hue ready to rock your world. Sit up and take notice of our Electric Red. Red has the longest visual wavelength of any colour which makes it the most impactful and known for stimulating the appetite, good conversation, and love.
In the sunlight, it has a ripe tomato hue and at shadier times, it appears with a slight crimson tone, reminiscent of the Oscar award-winning The Red Balloon, the unforgettable Red Room in Twin Peaks, Dali’s Mae West Lips Sofa and juicy Kent strawberries in the UK summer months.” Emma Bestley, Creative Director and Co-Founder of YesColours